If you work in commercial printing, direct mail, wide-format graphics, packaging, apparel, fulfillment, or another corner of the print industry, PRINTING United Expo is one of the biggest opportunities of the year to see where the industry is heading.
In 2026, PRINTING United Expo returns to Las Vegas for three days of equipment demonstrations, software technology, education, networking, and new product launches. The show takes place September 23–25 at the Las Vegas Convention Center, bringing a wide range of print industry segments together under one roof.
And if you’re planning to attend, Print Reach can help make getting onto the show floor easier.
Register for PRINTING United Expo 2026 for FREE with promo code 127302, then visit Print Reach and shopVOX at booth #N7321.
Whether this will be your first PRINTING United Expo or you already know to bring your most comfortable pair of shoes, here is what print and mail shops should know before heading to Las Vegas.
What Is PRINTING United Expo?
PRINTING United Expo is an industry-wide trade show designed to bring the many segments of modern printing together in one place.
That breadth is what makes the event different from a show focused exclusively on one printing method or market. Commercial printing, mailing and fulfillment, wide format, apparel, packaging, promotional products, labels, workflow technology, automation, and business software all have a presence.
For 2026, PRINTING United reports more than 800 exhibitors across approximately 1 million square feet of space, along with 70+ education sessions and hundreds of product launches.
For a print business, that creates an opportunity to evaluate much more than the next piece of production equipment. You can explore how equipment, software, estimating, scheduling, web-to-print, automation, payments, customer management, and production workflows increasingly work together.
PRINTING United Expo 2026 Key Details
Dates: September 23–25, 2026
Location: Las Vegas Convention Center, North and Central Halls
Print Reach + shopVOX Booth: #N7321
FREE Expo Pass Promo Code: 127302
Official show-floor hours are:
- Wednesday, September 23: 9:00 AM–5:00 PM
- Thursday, September 24: 9:00 AM–5:00 PM
- Friday, September 25: 9:00 AM–3:00 PM
Registration opens before the show floor each day, with advance registration hours also available on Tuesday, September 22. Show hours are subject to change, so attendees should check the official PRINTING United schedule before finalizing their plans.
Who Should Attend PRINTING United Expo?
PRINTING United isn’t only for businesses shopping for presses or finishing equipment. It can be valuable for owners, production managers, estimators, sales teams, customer service teams, mailing professionals, operations leaders, and anyone responsible for improving how work moves through a print business.
It’s particularly useful if your company is evaluating new equipment, adding services, dealing with increasing order volume, looking for ways to reduce manual processes, or trying to connect previously separate parts of your operation.
That last point really matters.
Adding production capacity doesn’t automatically fix workflow problems. A faster press still needs accurate estimating. More orders still need to be scheduled. Jobs still need to be tracked, invoiced, and delivered. Customers increasingly expect convenient online ordering and better visibility.
PRINTING United gives shops an opportunity to evaluate both sides of that equation: how you produce work and how you manage the business behind it.
What You Will See at PRINTING United Expo 2026
With hundreds of exhibitors representing commercial print, packaging, mailing, apparel, wide format, software, and related technologies, trying to see everything would be difficult.
A better strategy is to arrive with a few business problems you want to solve.
Maybe estimating takes too long. Perhaps your production schedule depends too heavily on spreadsheets or tribal knowledge. Maybe customer orders have to be manually re-entered into another system. Or perhaps you have plenty of sales but not enough visibility into which jobs are actually profitable.
Those are exactly the types of operational questions worth taking to the Expo.
Beyond exhibitor booths and equipment demonstrations, attendees can explore dedicated show-floor experiences including the PRINTING AI Pavilion and Apparel Zone. PRINTING United is also offering show-floor education and premium education options, giving attendees opportunities to examine both emerging technologies and practical business strategies.
AI Is Becoming Part of the Print Technology Conversation
Artificial intelligence will be especially difficult to ignore at PRINTING United Expo 2026.
The dedicated PRINTING AI Pavilion is focused on ways AI is beginning to affect automation, operations, and business decision-making across the industry. That makes this year’s show a useful opportunity to move beyond the AI hype and look at practical applications.
For print businesses, the important question isn’t just, “Can we use AI?”; it’s more, “Where can technology eliminate unnecessary work, give our team better information, or help us respond faster without sacrificing control?”
Those applications become especially meaningful when AI and automation connect with the systems already managing customers, estimates, jobs, scheduling, production, and reporting.
How to Prepare Before You Go
A trade show this large rewards preparation.
Start by identifying two or three operational issues you would most like to solve over the next year. That could be improving estimating, gaining more accurate job-cost information, connecting online ordering to production, improving scheduling, reducing duplicate data entry, or making business reporting more useful.
Next, use those priorities to build your show plan. Instead of simply asking vendors what their software or equipment does, bring real scenarios from your shop. Explain how an order enters your business today, where information gets re-entered, where jobs tend to stall, and what your team wishes it could see more clearly.
Those conversations are much more valuable than a generic product demonstration. And with a show floor covering roughly 1 million square feet, planning your must-see booths ahead of time can save a lot of wandering once you arrive.
Meet Print Reach at Booth #N7321
If improving the business side of your print operation is on your list, make booth #N7321 one of your stops.
Print Reach and shopVOX will be exhibiting together at PRINTING United Expo 2026. The official exhibitor listing describes the combined offering as connected solutions spanning quoting, production management, MIS, workflow automation, web-to-print, and integrated payments.
For Print Reach, that means attendees can have practical conversations about solutions including Midnight, Printer’s Plan, and MyOrderDesk.
Midnight is a cloud-based MIS designed for print and mail businesses, with capabilities spanning estimating, scheduling, CRM, reporting, invoicing, inventory, mailing, and other operational functions.
Printer’s Plan helps print shops manage estimating, scheduling, job tracking, time tracking, inventory, and other day-to-day workflow functions from a centralized system.
MyOrderDesk brings web-to-print and online ordering into the equation, helping shops offer customer storefronts, manage orders, approvals, templates, inventory, and integrations with MIS platforms.
The goal is not technology for technology’s sake. It is creating a workflow in which information can move more effectively from the customer through estimating, ordering, production, fulfillment, and reporting.
What Should You Ask at the Print Reach Booth?
Come prepared with the parts of your workflow that frustrate your team most.
If estimating takes too long, ask how information can move from quote to job without unnecessary re-entry. If scheduling becomes difficult as volume increases, talk through how your team currently prioritizes work. If online orders still require manual processing, ask how web-to-print can connect with your MIS.
If you already use Print Reach software, the Expo is also an opportunity to talk directly with the team about the way you use the system today, learn more about capabilities you may not be taking advantage of, and discuss where the platform is heading.
Real workflows make for better conversations than hypothetical ones.
Get Your FREE PRINTING United Expo 2026 Pass
If you haven’t registered yet, Print Reach is offering a simple way to get your Expo Pass at no cost.
Use promo code 127302 to register for your FREE PRINTING United Expo 2026 pass.
Register free for PRINTING United Expo 2026 with promo code 127302
Once you’re registered, add Print Reach and shopVOX at booth #N7321 to your show plan.
Is PRINTING United Expo 2026 Worth Attending?
If your business is planning investments, researching new technology, expanding into new markets, or trying to make its existing operation more efficient, PRINTING United Expo offers something that is difficult to replicate online: the ability to compare technologies, ask questions, watch demonstrations, and speak directly with people from across the industry in one place.
The real value doesn’t necessarily come from buying something on the show floor. It can come from identifying a workflow problem you didn’t realize was costing you time, discovering a better way to connect systems you already use, seeing where print technology is moving next, or returning home with a clearer idea of which investments deserve priority.
PRINTING United Expo 2026 takes place September 23–25 at the Las Vegas Convention Center.
Get your free pass with promo code 127302, make your show-floor plan, and be sure to stop by booth #N7321 to meet the Print Reach and shopVOX teams.
We’ll see you in Las Vegas!