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Google My Business: A Step-by-Step Guide For Printers and Mailers
Utilizing Google My Business to popularize printing and mailing businesses has never been easier. Before getting started, here are some key points to remember. Creating a page is free, quick and painless. Google My Business page should be treated like any other social media page, such as: Yelp, Twitter, Facebook,
Yelp Setup Guide for Printers and Mailers
Yelp is a free online service that allows your audience to find more information about your print and/or mail shop. One of Yelp’s most used features is customer reviews. More and more businesses and consumers are relying on reviews to determine whether or not a company takes its customers seriously,
Print and Mail Shops Need to Manage Online Reviews
Online reviews matter. Today, 90% of consumers use the internet to find local businesses and 82% read online reviews for them. Of those that read reviews, 97% read the businesses’ responses to reviews. What does this mean to a print and mail shop? You need to manage online reviews because
The Top 8 Benefits of a Cloud-Based Print and Mail MIS
A print and mail management information system (MIS) can be installed on your computers/servers locally or run as a cloud-based service. When installing locally, data storage and program usage is tied to computers and servers you physically own. These systems require manual upgrades, security challenges, and are not easy to
Benefits of a RESTful API
What does REST API stand for? Representational State Transfer REST or RESTful API design (Representational State Transfer) is designed to take advantage of existing protocols. While REST can be used over nearly any protocol, it usually takes advantage of HTTP when used for Web APIs. Benefits of a RESTful API
5 Tips for Print & Mailers during Quarantine
THE TOUGHEST STEEL IS FORGED IN THE HOTTEST FIRE... Print Reach gathered 5 tips for printers and mailers to build strength during the Covid-19 pandemic and quarantine. 1. Get your mindset right Your competitors will use this time to relax, watch the news, scroll through social media, be worried, freeze
The Print Industry Is Changing. Can Your MIS Keep Up?
The print and mail industry has changed drastically over the last 20 years in areas ranging from equipment to market capture. Some MIS products have evolved with the industry but others lag behind, retaining the core system and merely adding patches to keep it operational in relation to changing technology.
NAPM: A Vendor’s Perspective
The National Association of Presort Mailers (NAPM) is an organization that serves as an advocate to the US Postal Service, the Postal Regulatory Commission and appropriate Members of Congress. This organization’s narrow focus on shops that offer presort mailer services allows it to have a significant impact on regulations and
The Value Print Reach Gains from Print Industry Expos
The leadership and key employees of Print Reach participate in Industry Expos across the country and throughout the year. This participation represents both a significant expense to our company and a commitment to our users, and we continue each year because of the value we receive from these experiences. These
NPOA: A Vendor’s Perspective
The National Print Owners Association (NPOA) was founded by and is dedicated to print owners. At Print Reach we have great respect for this association and attend its annual conference because it is one that goes beyond the big picture of the print industry by providing the information on the