Business Tips

ESP Printing & Direct Mail (ESP) is a direct mail advertising company with a full-service print shop. Founded in 1973, they started primarily as a doorknob delivery company, using the post office as direct mail. Printing operations began in the early 80s, to address customer requests of having both mail and print under one roof. […]

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Utilizing Google My Business to popularize printing and mailing businesses has never been easier. Before getting started, here are some key points to remember. Creating a page is free, quick and painless. Google My Business page should be treated like any other social media page, such as: Yelp, Twitter, Facebook, LinkedIn, etc. Keeping an updated

Yelp is a free online service that allows your audience to find more information about your print and/or mail shop. One of Yelp’s most used features is customer reviews. More and more businesses and consumers are relying on reviews to determine whether or not a company takes its customers seriously, and what kind of quality

Online reviews matter. Today, 90% of consumers use the internet to find local businesses and 82% read online reviews for them. Of those that read reviews, 97% read the businesses’ responses to reviews. What does this mean to a print and mail shop? You need to manage online reviews because they directly impact your business.

What does REST API stand for? Representational State Transfer REST or RESTful API design (Representational State Transfer) is designed to take advantage of existing protocols. While REST can be used over nearly any protocol, it usually takes advantage of HTTP when used for Web APIs. Benefits of a RESTful API Why is RESTful API important?

In the highly competitive print and mail industry, knowledge is the foundation of success. Specifically, it’s important to know exactly what it costs to provide services so that you can set prices and discounts appropriately. This information, known as budgeted hourly rates (BHR), delivers project by project net profit numbers so you always know where